Design Thinking: The Basics
Design thinking provides a collaborative approach for deeply understanding service recipients’ needs. It arose to provide human-centered solutions through a deep focus on user needs and empathy. This unique facilitation process also provides a powerful method for transforming service delivery.
As organizations respond to ongoing turbulence, design thinking offers a structure for purposeful designing for the user. You can use it to help stakeholders imagine services from the perspective of the person who experiences the services.In this basic introduction, we’ll give you foundational knowledge of design thinking processes and hands-on experience with empathy-based understanding. We use a modified version of the Designing for Growth model:
- What Challenge?
- Scope the Problem or Opportunity
- What Is?
- Research the Space
- Empathize with Users
- What If?
- Brainstorm Solutions
- Develop Concepts for Consideration
- What Wows?
- Test Assumptions
- Prototype Rapidly
- What Works?
- Co-Create with Users
- Launch a Learning Experiment
For the What Is? cycle, you’ll practice developing a human-centered perspective using empathy-based interviewing. In addition, we provide an overview and discussion about the other parts of the Design Thinking process.
This class gave me a new way of thinking about how to engage and get input from our customers. The length of the class worked well for me and it’s one of the best trainings I’ve been to in a long time.
One of my main take-aways was to not getting focused on solution too soon. This provides space to empathize with the user and build a solution that meets their needs. That’s something I can immediately take-away and implement.
You’ll gain introductory knowledge and basic skills about how you might use design thinking to address an actual organizational challenge. By the conclusion of the session, you should:
- Understand the basics of design thinking and human-centered design
- Experience parts of the design thinking process in a small group
- Identify opportunities for using this process after the training
During this fast-paced session, you’ll learn:
- Why? Design Thinking Versus Other Problem-Solving Tools
- What? Design Thinking Looks Like
- How? To Get Started
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Do you have a small group of people you’d like to send to a course but not enough participants to offer an in-house course? If you can commit to purchasing 7 or more registrations, please contact us. We can work with you in scheduling a future public course.