Design Thinking: The Basics

Design thinking provides a collaborative approach for deeply understanding service recipients’ needs. It arose to provide human-centered solutions through a deep focus on user needs and empathy. This unique facilitation process also provides a powerful method for transforming service delivery.

As organizations respond to ongoing turbulence, design thinking offers a structure for purposeful designing for the user. You can use it to help stakeholders imagine services from the perspective of the person who experiences the services.In this basic introduction, we’ll give you foundational knowledge of design thinking processes and hands-on experience with empathy-based understanding. We use a modified version of the Designing for Growth model:

• What Challenge?
  • Scope the Problem or Opportunity
• What Is?
  • Research the Space
  • Empathize with Users
• What If?
  • Brainstorm Solutions
  • Develop Concepts for Consideration
• What Wows?
  • Test Assumptions
  • Prototype Rapidly
• What Works?
  • Co-Create with Users
  • Launch a Learning Experiment

For the What Is? cycle, you’ll practice developing a human-centered perspective using empathy-based interviewing. In addition, we provide an overview and discussion about the other parts of the Design Thinking process.

You’ll gain introductory knowledge and basic skills about how you might use design thinking to address an actual organizational challenge. By the conclusion of the session, you should:

• Understand the basics of design thinking and human-centered design
• Experience parts of the design thinking process in a small group
• Identify opportunities for using this process after the training

• Why? Design Thinking Versus Other Problem-Solving Tools
• What? Design Thinking Looks Like
• How? To Get Started

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